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Election Campaigns
From 2022 to 2024, Kip Helton served as Art Director for NYC Votes, overseeing creative for three consecutive civic engagement campaigns for the NYC Campaign Finance Board. Each campaign was developed with visual flexibility in mind, allowing the system to evolve year over year while remaining cohesive across platforms and audiences. The campaigns were designed to connect with New Yorkers in nine different languages: Bengali, Chinese, English, Haitian Creole, Korean, Russian, Spanish, Urdu, and Arabic.
The work spanned out-of-home, digital, social, video, and the official NYC Voter Guide. The campaigns prioritized accessibility, trust, and relevance by meeting communities where they are and encouraging meaningful participation in local elections.
2022 Campaign Year
The 2022 NYC Votes campaign aimed to inspire on-the-go New Yorkers to exercise their voting rights through a clear and adaptable message. Centered on the tagline “Vote Today, Change Tomorrow,” the campaign dynamically shifted across video ads to address key issues such as public safety and affordable housing, using variations like “Vote Today, Change Public Safety.”
2023 Campaign Year
The 2023 NYC Votes campaign focused on engaging over 8 million New Yorkers, especially young voters aged 18 to 28. Centered on the message “Be heard. Vote.” the campaign featured multilingual visuals in Bengali, Chinese, English, Korean, and Spanish to reach the city’s diverse population. Using a mix of social media, out-of-home ads, and video content, the campaign empowered youth participation and made voting accessible across platforms. Authentic representation and targeted messaging helped connect with voters throughout New York City.
2024 Campaign Year
The 2024 Primary Election campaign aimed to boldly engage New Yorkers and encourage voter turnout across all five boroughs. With striking visuals and empowering messaging, the campaign reminded voters that their voice matters and that their participation can drive real change. Powerful statements and attention-grabbing designs were deployed citywide to inspire New Yorkers to take action and make their mark in the Primary Election.