- MetroPlusHealth
- NYC Votes
- Be SMART
- Brooklyn Public Library
- 20 Years of Supreme
- Bric-a-Brac* (coming soon)
→ Information
→ Information
Secure Gun Storage
Kip was the art director and designer on a national campaign for Everytown for Gun Safety, focused on reimagining how conversations about kids’ well-being and gun ownership happen. The project included a full creative refresh of Be SMART—an initiative promoting honest, judgment-free dialogue about secure firearm storage. The creative goal was to make the message feel approachable, trustworthy, and easy to share. Kip developed a cohesive design system that works across digital, print, and social, anchored by storytelling that meets people where they are.
He led the visual direction across brand identity, campaign materials, and a comprehensive website redesign. Beyond art direction and design, Kip collaborated closely with team members on content development, copywriting, and digital design (UI). He also oversaw the creation of production-ready assets, as well as video and photography production.
The refreshed campaign encourages safer habits through direct, nonjudgmental communication, paired with thoughtful design.